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Thoughts on Digital Transformation – Volume 6

It is important to note the difference between traditional Business Intelligence (BI) and data science.  BI is concerned with aggregating and analysing past data and visualising it. Data science is more focused on modelling past data in order to predict future trends. BI is therefore focused on descriptive analytics whereas data science is focused on predictive or prescriptive analytics. Hein Pretorius

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Digital transformation is NOT just another enterprise technology project. It is much more strategic than that. Hein Pretorius

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Data science use cases for hospitality – 1

Competitive pricing. Using stream analytics and machine learning, hospitality organisations can develop active pricing prediction models using historical demand fluctuations to develop early warning indicators. If bookings are trending towards low, drop the price slightly, if bookings are trending towards high, increase it. Do this actively on an hour by hour basis. Start by visualising the price prediction and automate once trust has been built. Hein Pretorius

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Data science use cases for hospitality – 2

Improve purchasing decisions for resort operations. Improving the accuracy of what to purchase when, will reduce inventory levels, and require less storage space resulting in a reduction of tied up working capital. Hein Pretorius

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Data science use cases for hospitality – 3

Develop much more granular segmentation of your guests and target market. Better understanding of your guests will allow you to tailor the service and resort experience for individual guests, increasing the potential to attract a more diverse visitor base. Hein Pretorius

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Data science use cases for hospitality – 4

Identify groups and subgroups within your visitor base and target market at a much more granular level. Marketing will be more accurate thereby increasing yield and overall returns on investment. Hein Pretorius

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Data science use cases for hospitality – 5

Machine learning and advanced analytics on big data can remember every stay, every cost, and every on-property activity and neighbouring facilities. By analysing this, the identification of patterns and trends provide valuable insights, improve strategy formulation and enables real business agility. Hein Pretorius

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ata Science could lead to improved safety and security within an airport building due to reduced traveller congestion when flights are delayed, and these delays could have been predicted and communicated proactively. Hein Pretorius

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Big data and data science in airport operations could provide benefits including improved traveller satisfaction and enhanced planning accuracy for apron operations and ground and air crew scheduling. Hein Pretorius

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Here are seven benefits presented by an appropriate implementation of IoT, Big Data ad Data Science within an Airport Operations environment.

  1. Predictability of billing for airport services, leading to improved revenue assurance.
  2. Enhanced visibility and traceability of regulatory compliance.
  3. Prescriptive maintenance of airport building, infrastructure and equipment.
  4. Improved planning accuracy for procurement for airport retail and apron stock like fuel.
  5. Improved planning accuracy for special apron services such as de-icing and tying down of small aircraft.
  6. Improved planning accuracy for apron logistics including equipment and crew.
  7. Improved planning accuracy for staff logistics

 Hein Pretorius

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Software Asset Management is critically important for Digital Transformation endeavours. Unused, unnecessary, incorrectly installed and duplicated software licenses consume vast amounts of budget that should be used for innovation and change management activities. Hein Pretorius

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Big Data and Data Science projects require true collaboration between client and vendor. This leads to much faster understanding of the unique business context and of the raw data and a quicker path to value. Hein Pretorius

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HOW MUCH are you spending on SOFTWARE LICENSES every year? How many SURPRISES do you get every year, especially with your DATA BASE licenses in virtualised environments? Talk to us about how we can help you to achieve MASSIVE SAVINGS through our Software Asset Management service. Hein Pretorius

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BIG DATA and ADVANCED ANALYTICS are not just for large organisations with big budgets. Medium and SMALLER BUSINESSES will BENEFIT TREMENDOUSLY without breaking the bank. Hein Pretorius

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The OPPORTUNITY lies in the non-financial data that you generate in your business and how you augment that data from sources outside of your organisation. Talk to us about how we will add EXPONENTIAL VALUE to your business with INSIGHTS YOU DID NOT THINK WERE POSSIBLE. Hein Pretorius

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In the Afrikaans language we have an old saying about planting a feather and thinking a chicken will grow. Buying and implementing technology and thinking it will automatically solve your business challenges is much the same. It is important that your technology strategy is grounded in a thorough understanding of the building blocks and that your technology endeavours serve your business purpose and strategy.  Do not believe consultants who tell you that system configuration decisions outweigh strategic purpose. If that is the case, you have chosen the incorrect technology and partner.  Hein Pretorius

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